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"Companies that equip themselves technologically for the future are likely to celebrate lasting success. The digital champions are creating good conditions for themselves." With these words, the March 2nd, 2022 issue of "FOCUS Money" magazine introduces its report on the results of a company study by "DEUTSCHLAND TEST," which examined German industries according to how they are driving digitization. Kesseböhmer is at the top of the list of hardware manufacturers.
12,500 companies formed the basis for the study by the IMWF - Institute for Management and Economic Research, commissioned by "DEUTSCHLAND TEST" and "FOCUS Money" with scientific support from the "WeltWirtschaftsInstitut", Hamburg. The analysts assessed the implementation of digitization on the basis of 438 million Internet data items, such as websites, forums, blogs, press releases, news sites, and a questionnaire. 1,391 companies from the basic population scored good and very good and therefore received the "Digital Champion 2022" award. With 100 points, Kesseböhmer achieved the best result among the hardware manufacturers and was therefore called the industry leader in "FOCUS".
The magazine also explains why it is so important for companies today to lead the way in digitization: The average time spent online per week would have been 65.1 hours in 2021; the most popular device for using the Internet is the smartphone, at 79 percent. This increases the chances of winning over potential customers and employees.
Kesseböhmer has developed web solutions tailored to the furniture industry, the kitchen trade and the end consumer. These include, for example, individualized dealer logins that show kitchen planners only the kitchen brands they sell, along with Kesseböhmer equipment options. When the major industry trade fair "Interzum" was cancelled as a live event in 2021 due to a pandemic, the company created its own digital and, above all, sustainable platform with "Kesseböhmer@home": the half-timbered house on the company premises provided the backdrop for a virtual multilingual home. For this, Kesseböhmer pulled out all the stops of a digital online presentation: personal tours, encounters with company personalities, 33 touchpoints, 96 short videos, moving 3D CAD image data, and a total of 12.3 GB of material conveyed an authentic impression of the company and its innovations.
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