Generation Change in Kesseböhmer Marketing

Kesseböhmer GmbH, Bad Essen, has started to reorganize its marketing. Thore Brors (51) took over the management on May 1, 2022. The marketing and communications expert succeeds Holger Schmitz, who is entering retirement at his own request. Kesseböhmer has also created the position of "Head of Digital Marketing". Irina Gerhard (39) joined the company for this purpose.

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Thore Brors brings in-depth knowledge about the management of brands and customer relationships as well as many years of leadership experience. He comes from the Wiethe Group, Georgsmarienhütte, a full-service agency for brand communication. Here, as Managing Director, he was most recently responsible for the development and implementation of go-to-market approaches and target group-specific, cross-media marketing campaigns for companies from various industries. Thore Brors can look back on more than 20 years of successful work in marketing. During this time, he has led the planning and implementation of brand strategies as well as the positioning of medium-sized and internationally operating companies.

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More attention on digital marketing

In order to optimize and expand the company's digital transformation in marketing as well, Kesseböhmer created the position of "Head of Digital Marketing". Irina Gerhard joined the company for this purpose on March 1, 2022. The communications specialist is responsible for performance marketing and strengthens the company in the development and implementation of digital strategies. The focus is on online visibility and reach, positioning in social media, and optimizing e-commerce processes and the digital infrastructure. Her areas of responsibility include SEO, SEA, display advertising, newsletter marketing, social media marketing and cooperations.

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Irina Gerhard draws on 16 years of experience in leading positions in international online marketing for various industries. Most recently, she was head of e-commerce at Tonitrus GmbH, Bremen, an online store for new and used IT products. Irina Gerhard was responsible for the strategic and operational development of the online stores, internationalization and lead generation through performance-oriented advertising measures.

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Harmonic transition

The new personnel appointments reflect a new marketing strategy at Kesseböhmer. The aim is to bundle marketing competencies in order to be able to implement customer-oriented measures even faster and with more flexibiity, similar to an in-house agency. In addition to industry and trade, there is a particular focus on the customer. Holger Schmitz, who joined Kesseböhmer in 2008, entered retirement at his own request. In just under 15 years, he had built up the marketing department within the company.