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Retail Solutions

The importance of store design in Retail Solutions

Store design is more than just the aesthetic design of a store. It is the art of creating an inviting atmosphere as well as ensuring a functional flow. Objectively speaking, store design involves the layout of a store, taking into account various factors such as customer CI, spatial conditions, budget and product range distribution. But store design goes beyond the objective - it is a creative fusion of customer wishes, our expertise, technical framework conditions and much more.

The design of a store plays a decisive role in the success of a company. A well thought-out design not only attracts customers, but also helps them to feel comfortable and stay longer. Store design influences the perception of a brand and creates a memorable experience for customers. The balance between aesthetics and functionality is crucial to creating a space that is both visually appealing and efficient.

Our comprehensive range in store design

Customized store design

Our expertise in store design ranges from customer-specific floor plans and individual concepts to holistic store design. We understand that every store is unique and offer tailor-made solutions that meet customer requirements, corporate identity and spatial conditions.

Innovative retail design

From mood boards to interior design - our team of creative minds develops innovative design that is not only aesthetically pleasing, but also creates the desired atmosphere. We make individual shopfitting, taking all requirements into account and creating a store concept that fulfills your specific wishes.

State-of-the-art technologies in use

We use advanced technologies such as real-time visualization, virtual reality and 3D design to enable a photorealistic representation of our concepts. This allows our customers to gain an early insight into the future store design and make adjustments. The use of state-of-the-art technologies not only ensures efficiency, but also precise implementation.

Challenges and questions in store design

Challenges and questions in store design

One of the challenges in store design is to take regional and individual characteristics into account. Our approach integrates the regional reference and individualizes the design to create a local connection and strengthen the customer's identity. This is one of many options!

Budget, feasibility and realizability

We understand that budget plays a crucial role. Our team works closely with the client, or rather with you, to find solutions that are not only creatively valuable but also stay within budget. We attach great importance to ensuring that our concepts are not only visionary, but also feasible.

Sustainable store design

Sustainability is not just a trend, but a commitment. We focus on store design that is not only attractive for years to come, but also sustainable and forward-looking. By selecting environmentally friendly materials and a timeless aesthetic, we create designs that stand the test of time.

Our expertise in store design

Diverse customer base

Our strength lies in the diversity of our customer base - from owner-operated retail stores to chain stores, from food retailers and pet stores to cash-and-carry stores. This range enables us to respond to different requirements and develop versatile solutions.

Customer Centricity

Our approach is characterized by an intensive examination of the customer's wishes and requirements. We listen, understand the client's vision and contribute our many years of diverse expertise. Every market we design becomes a unique composition that reflects the client's identity.

Consulting and implementation

Our advice ranges from the initial idea to the final implementation. We accompany the customer through the entire process, ensure smooth implementation and are available for adjustments. Thanks to our comprehensive support, we not only create impressive designs, but also successful shopping environments.

The key role of store design in Retail Solutions

Strengthening brand identity

The design of a store goes far beyond aesthetics. It is an essential part of the brand identity and helps to communicate the uniqueness of a company. A well thought-out store design strengthens the brand and creates a consistent visual identity.

Promote customer loyalty

An appealing and functional store design not only promotes a positive first impression, but also long-term customer loyalty. Customers who feel comfortable in a store are happy to return. Creating a pleasant shopping atmosphere is therefore crucial to the success of a business.

The future of store design

In an increasingly digitalized world, store design not only remains essential, but is becoming more and more valuable. The use of virtual reality, digital twins and other technologies will continue to revolutionize the way store design is conceived and implemented. Continuous adaptation to new trends and technologies will ensure long-term success in retail.

Finally, we emphasize the essential role that store design plays in shopfitting . It is not just an aesthetic component, but a strategic tool for strengthening brand identity, promoting customer loyalty and creating successful shopping environments. With our expertise and creative approach, we are your reliable partner for individual and forward-looking store design solutions.

Personal consultation

Feel free to send us your questions via our contact form or contact us by phone or e-mail.

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We are happy to advise you.

+49 5742 - 46 - 0ladenbau@kesseboehmer.de

Mon-Thu. 8-17 h / Fr. 8-14 h

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