In the turbulent world of retail, impulse buying has an enormous impact as a powerful tool that significantly influences customers' purchasing decisions. The impulse purchase, which is triggered by situational or personality-related stimuli, manifests itself in a variety of places in the store - be it directly at the entrance, within the various departments, as a meaningful addition to other products or even in the busy checkout area. This variety of points of influence emphasizes the need for thoughtful placement and appealing presentation of impulse merchandise on the sales floor in order to achieve the greatest possible success.

The importance of the design of impulse product placements goes far beyond mere aesthetics. An appealing yet functional design plays a crucial role by not only improving the visibility of products, but also creating an inviting atmosphere that entices customers to linger longer. The design of impulse merchandise placements becomes a creative key that captivates customers. The clever use of recommendations, targeted promotions and an attractive presentation creates an environment in which customers make spontaneous purchasing decisions and allow themselves to be carried away by the fascination of the impulse goods on offer. In this interplay of design and presentation elements, the shopping area becomes an inspiring stage for impulse shopping.the selection of goods in the farm store is as diverse as the landscape from which they originate. Customers appreciate the quality and freshness of the products, which are often bought directly from the farm or neighboring farms. This direct connection between producer and consumer creates the trust and transparency that characterize the farm store - without the need for personal contact when shopping.