They still exist, the gender-specific professions that schoolchildren use as a guide when entering the workforce. In order to show all groups the diverse range of possible occupations free of stereotypes, the German Federal Ministry of Education and Research, the German Federation of Trade Unions and Initiative D21 initiated Girls' Day nationwide in 2001 and Boys' Day in 2011. After a two-year break due to the pandemic, Kesseböhmer once again invited schoolchildren to its corporate headquarters in 2022.
Seven boys and girls in the ages between eleven and fifteen came to Kesseböhmer in Bad Essen/Dahlinghausen for Future Day on April 28, 2022. Apprentices and marketing managers had prepared a program that gave the girls in particular technical and craft experience. For the boys, on the other hand, were enabled to meet male role models in social professions and the service sector.
The day began for everyone with a joint breakfast and a question-and-answer session in which the young people received tips for their applications. A quiz helped them learn more about the company and training at Kesseböhmer. The tour, during which the guests were allowed to ride in a high-rack forklift, and the assembly of a pneumatic subassembly were particularly well received. The program also included a visit to the physiotherapy facility offered as part of the company's health management program.
Everyone wins on Girls' and Boys' Day. The day opens up new perspectives for girls and boys beyond existing stereotypes. It also provides early and practical career guidance. In addition, important contacts can already be made for later placement in internships and apprenticeships. For Kesseböhmer, in times of a shortage of skilled workers, the campaign day is an opportunity to interest young talent in the company at an early stage.
Girls' Day at Kesseböhmer provided the girls with practical technical and craft experience. Photo: Kesseböhmer