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A recent consumer survey commissioned by Kesseböhmer shows: storage space and organization are at the top of customers' list of priorities when it comes to kitchen planning. 85.7% of those surveyed stated that they were dissatisfied with the organization of storage space in their kitchen or would like to improve it. This opens up great potential for kitchen retailers: with well thought-out storage space solutions, retailers can both inspire their customers and increase sales per kitchen .
What is really important to customers
The study, conducted via the app platform Appinio, surveyed 1,000 people who had bought a kitchen in the last two years or were planning to do so in the next two years. The result is clear:
Opportunities for retailers
"Planning kitchen from the inside out - that's the key. If we succeed in getting customers excited about smart storage solutions right from the start, retailers can set themselves apart from the competition and increase their sales at the same time," explains Marc Overbecke, Head of the Retail Service Team at Kesseböhmer.
Especially in times of declining new planning, the proactive marketing of storage space equipment offers an simple opportunity to create added value for customers and achieve attractive margins.
Efficient market research for reliable results
The study was conducted via Appinio, an app-based platform with over 1.5 million users. Half of the 1,000 respondents were women and half were men between the ages of 25 and 69 who have actively invested in a new kitchen or are planning to do so. The survey only took a few minutes and delivered honest and relevant results thanks to its playful and intuitive format.
The study is available
Kesseböhmer provides the complete results in a brochure, which is available in both print and digital versions. Retailers who would like to use the findings for their advisory services can download the study directly in digital format or request a print version by emailing marketing@kesseboehmer.de.
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